Do you want to improve your backlinks by purchasing a backlink? What does it consist of, how to negotiate, what results to expect or what are the other solutions for obtaining a link? All our offers and advice for your natural referencing.
What is buying links?
Link buying involves getting inbound links or backlinks by paying website owners, or through a SEO agency. Generally speaking, getting backlinks is considered an exchange. Links are then considered to be “natural” but obtaining them takes a long time. It is however common to buy links . This can be a temporary solution in the event that a site is not yet well positioned or if one wishes to obtain a link on a highly requested site. Buying a link can therefore prove to be a quick solution to obtain a quality backlink. This practice is however strongly sanctioned by Google’s Search Quality Team. It is therefore advisable to be very careful and not to use it systematically. The purchase of so-called “sponsored” links mainly concerns blogs. For example, cosmetic brands who want to get a backlink on a blog with a strong reputation on the subject, can sometimes pay the author to place a link in one of his articles. This type of practice can also be dangerous for the blog author who risks losing his credibility with his readership. Many bloggers also refuse this method.
How to negotiate a link: our tools and advice
Link exchange, like any exchange, is not done without anything. Our softwares provides you with specific advice for this step. Here are some methods for negotiating and getting links: Link buying: the site you contact gives you a price to pay in exchange for a link on one of its pages. Depending on the reputation of the site, prices may vary because they are completely free. Other solutions exist to buy backlinks. Partnerships: In exchange for a link on a site, it is possible to provide prizes to be won for a contest. This strategy is a win-win for both parties since it allows website owners to increase their traffic. Rental of links: Some SEO agencies also recommend renting links, which are cheaper than buying a backlink directly. Propose product tests to bloggers: by sending one or more products from your company, you are proposing to a blogger specialized in your topic to carry out a test. For more naturalness, it is necessary not to intervene too much on the content even if the anchor of the link is not optimized. The risk being that the blogger is not satisfied with the products in question. There are a multitude of link buying methods that should be varied to run an effective netlinking campaign.
What results should you expect after buying a backlink?
Some sites specialize in buying links and offer a large choice of backlinks for payment. Prices can nevertheless be quickly high in the area of netlinking services . But a good link from a site with high Page Rank can quickly boost the notoriety of your website . Our Optimiz.me software indicates the most relevant sites to obtain or buy a link. This practice can thus help certain sites to boost their natural referencing. Be careful though. Once paid, some authors can put your link in “nofollow” or delete it. As a result, the link you purchased is not taken into account by Google. Back to square one.
Buying backlink and other SEO solutions
There are a multitude of methods to obtain backlinks in a “clean” way, that is to say, via practices not penalized by Google. Link exchange for content : This is the “classic” method of link exchange. The creation of the backlink is often done against a content. It works well if you have several websites, for example, to avoid direct exchanges from site A to site B. It is therefore necessary to write content where you can integrate a link to a partner site , which will do the same on one of your other well-known sites. Create a blog : This very time-consuming solution must have another function than that of creating backlinks so as not to prove too costly. However, a good quality professional blog with a large audience can help you boost the reputation of your e-commerce or showcase site. By placing a link from time to time to one of your sites, the strategy can pay off. Promote your high quality content on social networks: Include your SEO campaign in your content marketing strategy. Have you produced high quality content that can be highly shared? Promote it on social networks and animate comments around it to bring it to life. It takes time but can pay off in the long run.Guest blogging : a technique favored for a long time by SEOs, it involves producing “guest” content for a blog whose theme is related to your activity. Beware, however, of platforms specializing in this type of practice, strongly penalized by Google. Do not hesitate to consult our guide online or to contact us to discuss your needs.