What is High-quality backlink. What does that even mean? Let’s find out about high-quality backlinks and how to build them in a fast and safe way.
Well, Google hints that links from “prominent websites” is a good sign that information is well trusted. But that’s kind of vague too. The thing is that not all backlinks are created equal. Some help your pages rank higher in Google, others will seem like they’re doing absolutely nothing, and some may actually hurt your rankings.
So in this post, we’re going to talk about identifying high-quality backlinks that will move the needle for your site.
The process of backlink building
Now, if you’re doing any kind of link building, I’m guessing you’ve done something like this.
- First, you start with keyword research and of course you’d look at the number of links that are pointing at the top-ranking pages.
- After that, you may use a tool such as Ahrefs to inspect your competitor. You can type in your competitors’ domain ans see who’s linking to the page. Then you spot-check the report,
- You export all results, find some email addresses, then mass-email everyone taking whatever you can get. This is the wrong way to approach prospecting and link building. Without further analyzing your link prospects you could very well be building bad links or links that won’t actually help you rank.
In order to avoid bad backlinks which can destroy your ranking. You should ask your self these 4 questions.
Questions to ask your self while doing backlink building
First, ask yourself is the site’s content relevant to my niche?
You ask two friends for a recommendation for the best Italian restaurant in the city. One of your friends is a chef at an upscale Italian restaurant and the other is a basketball coach who’s allergic to tomatoes. Who’s opinion would you hold higher? Probably the chef since you know that they have experience with Italian cuisine.
In the same way, links from a website about Italian food, Italy, or recipes would hold more weight than links from sites about technology or marketing. Now, everything that I’ve explained up to this
point is about topical and contextual relevance.
The next question is: Does the linking site have authority?
Domain authority or (DA) is a score on a scale from 0 to 100, which represents the overall strength of a website’s backlink profile. DA is a metric built by Moz – the largest SEO community in the world. However, there are serval metrics that share the same concept (of evaluating the authority of a site) such as DR (Ahrefs’s metric).
And within the Backlinks report from Ahrefs, you can see the metric beside each linking page. For me personally, I don’t really use website authority as the main metric. Instead, I use it to gauge if these people have actually earned backlinks throughout their site. It’s also a great metric to use as an initial start for link prospecting.
For example, if I export all backlinks from the report on Ahrefs, then I can open it in Google Sheets and create a filter. You have to also keep in mind that a DA-15 site today, could continually build authority over time, making your link on that page potentially more valuable in the future.
Alright, the next thing to ask yourself is: Is the website getting consistent traffic from Google?
And after training my team on how to get backlinks, we were building them efficiently.And as I was looking through my link profile, I saw that we had built a link from this site. It was from a relevant website and page, had decent website authority, But if you look at the website’s organic traffic history, you’ll see a massive dip in traffic where it went from over a hundred thousand monthly search visits to pretty much nothing. And this was likely due to Google’s August 2018 core algorithm update, nicknamed “Medic.”
Now, when you see significant drop-offs like this or this, it’s better to stay clear. Even outside of algorithm updates, you can’t really conclude what happened with certainty. For all you know, you may be building links on sites that had previously been penalized for things like selling links. And you probably wouldn’t want your site to be associated with them. So long story short, it’s best to make sure that the site doesn’t appear to have been penalized or is getting steady organic traffic growth over time. To see whether a website is getting consistent traffic from Google, you can use Ahrefs’ Site Explorer. Enter in a domain, click on the Organic search tab, and you’ll see the estimated amount of search traffic the site gets as a whole. Next, ask yourself, does the linking page get search traffic? Within the backlinks report, you can see whether the pages are getting search traffic. And getting links from pages with traffic can be good for a couple of reasons.
First, you know that the page is likely still in Google’s good books because if they’re getting search traffic, then they’re ranking. And second, the more traffic a linking page gets, the better your chances of getting more referral traffic.
The question you shouldn’t ask your self
Many SEOs asking if the backlink is do-follow and no-follow.
So many SEOs think that the nofollow attribute don’t pass value. So they dont want to waste their time building nofollow links.But this is wrong. Remeber that Nofollow backlinks still offer great rewards. You need both dofollow and nofollow links.