High quality backlinks building is the strategy that white-hat SEOs follow to get better ranking fast in a safe way. But what is high quality backlinks and how to build it? What are kinds of high quality backlinks. How to measure the impact of backlinks on your site. All will be explained in this article.
The natural referencing of a website works on two aspects: On-site and Off-site. The external link building belongs to the second part and strongly influences the ranking of a site on Google. This technique involves getting external links, called backlinks, that come from different sites and point to your site. These links are intended to gain authority and notoriety for the target site. Today, Google considers link building as a positioning criteria extremely important because it guarantees certain credibility. If the development of your building is a great way to gain positions on the SERP, you still need to know how to handle it cleverly so that these efforts do not backfire on you. In this article, we will study the criteria of a “good backlink” or “high quality backlinks” and bring you the keys to weaving a quality building.
In the world of natural referencing, backlinks, which can also be called inbound links in English, are highly coveted. For good reason: the acquisition of a few backlinks from sites with strong authority can be enough to position the target site durably on very competitive key requests. If these links are of incomparable power, they must, however, be handled with care. Let’s quickly return to the history of backlinks in the context of the internet at large, and more specifically Google.
When talking about the internet, it is not uncommon to talk about the network or the web. And for good reason: the web is built from a multitude of hypertext links which connect different domains, which each host a website which itself consists of a set of pages… The whole forms a sort of web spider that spreads globally and more commonly known as the World Wide Web.
To browse the web, Google has a certain exploration capacity and allocates a crawl budget to each site. This budget is calculated according to the size of the site, its reputation, its frequency of update … When Googlebot crawl a site, they also follow the external links and estimate the quality of the site on which they land according to the door of the entrance they borrowed.
The Mountain View company is transparent on the question: it is the sites that have the best authority that is crawled as a priority, and very regularly – up to several times a day. Regularly updated sites such as those owned by the news media or marketplaces are among them. This explains why getting links on this site typology is extremely interesting and beneficial for your SEO!
Pages visited from influential sites will be deemed to be the most qualitative. They will be indexed in priority and positioned among the first results on the SERP.
Getting links on high authority sites is, therefore, a great way to make your strategic pages more visible.
What is a link profile?
The link profile of a site corresponds to the exhaustive list of all its inbound links obtained since it went online, until today. It consists of links obtained via press and media relations, communication on social networks or even spontaneous notoriety on forums for example. In short, this link profile lists all the DoFollow and NoFollow backlinks obtained via all the techniques intended for acquiring links.
Google has a very strong tendency to reward sites which have a heterogeneous link profile. This suggests that links are obtained naturally, knowing that monetized links can be penalized by Google. In fact, heterogeneity is an important criterion in the sense that the American giant will strongly suspect a questionable acquisition of links if these come from similar sites or from a network of sites identified as such.
Backlinks greatly influence the positioning of a site on the SERP . The quality of your link building is even the most important off-site criterion.
Stand out from similar thematic sites
At the time of writing, more than 30 trillion pages are referenced on Google – that alone. Obviously, many sites deal with the same subject and are considered to be relevant responses to the same request. How to decide between these different sites and choose which ones will occupy the first page of the search results? Through backlinks, precisely!
Even if Google is making phenomenal progress regarding the AI responsible for evaluating the relevance of sites , the search engine is not yet equipped with a human capacity to decide between two sites which seem equivalent. It is precisely on this point that backlinks take on their full meaning. The site with the best link profile in the eyes of Google – in other words, the one with the most inbound links from high authority sites – will rank ahead of the rest.
Of course, other factors are also taken into account in the ranking of sites on the SERP, but backlinks play a preponderant role.
Benefit from a rapid positioning on the SERP
If your site gets an inbound link on a high-profile site visited regularly by Googlebots, it will be taken into account very quickly. This implies that following the acquisition of a powerful backlink , your site can very quickly emerge and take possession of the first positions on the SERP.
Similarly, the acquisition of backlinks is a relevant response for a recent site that wants to position itself quickly. Setting up a press relations, guest-blogging or linkbaiting campaign are methods that can prove to be very effective. Our SEO agency can help you quickly improve your positioning on SERPs.
Beyond sending positive signals to Google, your site will logically increase its traffic by attracting new qualified visitors if your inbound links are present on sites linked to your activity. These new visitors are all potential new buyers and potential intermediaries to talk about your brand in turn!
If the inbound links are beneficial for your natural referencing , it is because obtaining a link on a third site transfers you a little “SEO juice” which grants you a greater credibility.
How to measure the impact of a link to my site?
To assess the power of a backlink and the repercussions – positive or negative – that it may have on your ranking, several elements must be taken into account. The Majestic tool , which gives information such as Trust Flow, Topical Trust Flow or the volume of referring domains, is the most used.
The Trust Flow
This statistic is given by the Majestic site and somehow corresponds to the site’s confidence index. Learning about them allows you to better understand the overall quality and image that Google has of the site in question.
As a general rule, we consider that a site has a good Trust Flow (or TF for friends) from 30.
The Topical Trust Flow
Linked to the semantic universe, the Topical Trust Flow, also known as TTF, makes it possible to assess the relevance and thematic consistency of a site. If Google attaches great importance to the authority of a site, it is obvious that your link building must be built with sites related to your activity.
If you are selling men’s t-shirts, what would be the point of getting a link on a site that sells pet food? No.
The TTF, therefore, reveals the themes that the site can accommodate in relation to its semantic universe.
The volume of referring domains
If you are looking to get an inbound link on a particular site, it is also worth checking the backlinks in your possession! This score will give you an overview, beyond the Trust Flow, of the quality of the referring domains which point to the site in question.
Here it is important to trust the number of different IPs from which the links come. A site where a third of the inbound links come from the same referring domain or the same IP must make you somewhat suspicious.
Isolated, these statistics do not really reveal the quality and the confidence index of a site . It is important to observe them simultaneously for an overall view of the Domain Authority and be able to estimate the impact that a backlink obtained on this site will have on your ranking. It is therefore crucial to see these data as indicators without considering them as “gospel words”.
Alternatives to Majestic
Can’t use Majestic? Don’t panic, there are alternatives.
You can for example turn to Alexa Rank . This free tool offers a range of interesting data to study, even if the relevance is not always there.
The Moz extension provides interesting data and is completely free.
A flagship tool for SEO, Ahrefs is also an excellent tool for assessing the potential of a site and has a trial version which gives you the right to use the tool for free for 14 days.
If you need to study a “one-shot” site, the famous SEMrush will do the trick by giving you the number of referring domains.
DoFollow and NoFollow links: what differences?
To build a relevant link profile, your site must include a majority of backlinks in DoFollow , but also a part of NoFollow. These two attributes determine whether a link is followed, and therefore taken into account as a backlink by Googlebots, or not. This is valid for the links coming from external sites, but also for those contained on your site and which point towards others.
When a robot crawls your site and encounters a link with a NoFollow attribute, it will ignore this link and will not visit the corresponding site. This implies that this link will not be counted as a backlink in the eyes of Google and will have no impact on your SEO. Some sites offer by default the creation of links in NoFollow to avoid abuse, such as those of certain forums for example.
<a href=(https://rankie.net rel=nofollow ttarget=blank=> anchor of the link </ a >
Unlike the NoFollow link, the DoFollow link will be followed by the robot and will be assigned a value as a backlink. It is precisely these links which serve your natural referencing and which impact your positioning on the SERP. Your site builds its authority from this typology of links only.
<a href=http://wwwrankie.net target=tt_blankt> anchor of the link </ a >
When building your link building, and in particular if you opt for the purchase of sponsored links, you must imperatively pay attention to the value of this attribute which clearly changes the deal! However, links in NoFollow are not to be totally ignored because their existence has at least the merit of sending positive signals to Google about your popularity, as is the case for links on social networks for example.
To build quality backlinks that will permanently place your site among the top positions, you must take into account several criteria:
The authority of the referring site
In link building, the main advantage gained following the acquisition of an incoming link is to benefit from the juice and transmission of authority from the referring domain.
When analyzing your backlinks, the data revealed by the Score Authority gives you precious indications as to the power of the domain name of the site that contains your backlink.
The Ahrefs tool calculates the Domain Rating score, which shows the power of the total backlink profiles of a targeted website.
Contextualization of the incoming link
Your links are placed within content that has (probably) been built with the aim of bringing power to your link building. Beyond the authority of the domain of the referring site which will contain your backlink and its anchor, your link exists in a certain context. This implies that it is surrounded by a semantic field which is also important.
The words placed before and after your anchor text are therefore to be chosen with a strategic vision. It is obvious that the theme of the page must also be relevant!
Likewise, the position of your link within the content is important. It should therefore be placed in the first third of your page, above the waterline for better visibility. An isolated link has less impact.
The different types of links
As explained earlier, a good link profile contains different types of backlinks from different types of sites.
Some of your inbound links will be extremely powerful and will contain ultra-optimized anchors, while others will be present on rarely visited sites or simple forums and with the anchor ” the site ” or the name of your brand. Likewise, maintaining a certain NoFollow / DoFollow ratio is essential.
Optimizing the anchor
On the same model as the distribution of NoFollow / DoFollow links, the anchors of your backlinks must be distributed between optimized and non-optimized anchors. Obviously, the idea is to strategically optimize your different anchors according to the site on which they are placed, and according to the subject of the content to which they refer. Both the Googlebot and the user must understand by the anchor text the subject of the content to which they will be sent if they click.
To optimize an anchor, you must place your strategic keywords and absolutely avoid ” Click here ” or boat phrases which reveal nothing on the landing page.
By skilfully dosing these 4 ingredients – the idea is not to go overboard with over-optimization which will seem anything but natural for Google – you now have all the keys to build a powerful link profile !
Now that you have all the cards in hand to define the quality of a good backlink, it is time to see how to put this knowledge to use and to look at the construction of the backlink building itself.
There are several methods to acquire backlinks . For more efficiency, we advise you to opt for a mix of the 3 methods.
To get good quality backlinks naturally, no secret: your content must be interesting and have real added value.
Dare to be original, create expert content that highlights your expertise and stands out for its quality. If you are in a niche, you will have no trouble standing out by dealing in depth with the coveted subjects.
If the term “content” often evokes “text article”, it actually encompasses a multitude of formats: image, computer graphics, video, white paper, e-book … Do not hesitate to stand out also through this
To maximize your chances of being spotted and relayed by industry influencers, share your content as much as possible with your personal and professional networks. Obviously, if you opt for this method, you should be aware that it is very qualitative and free of course, but your efforts will take time to bear fruit. Building an editorial strategy in concrete is essential. Patience and perseverance are essential!
Buy high quality backlinks
This method is expensive but it has the merit of being fast and effective. If you don’t want to wait for your backlink building to weave naturally, buying backlinks is a good alternative.
Initially, however, you must do a work of location of the influential sites of your sector on which you wish to obtain links. Then, you will need to contact the different sites and study their prices and conditions.
Generally, several methods are available to you:
- the purchase of a sponsored link and the outsourcing of writing to the site or platform.
- buying space for sponsored content with producing content at your expense, which is generally less expensive.
In both cases, purchasing sponsored content gives you complete control over the anchors and your semantic fields.
Create links manually
Laborious work but which allows very qualitative results, the manual creation of links is an appropriate technique if you have time in front of you. The links are easy to obtain and inexpensive, but the pre-selection of sites upstream requires considerable work.
If you opt for this technique, remember to regularly check whether your content relayed by third parties does contain a DoFollow backlink to your site!
From expired domain names, you can build a network of interconnected blogs and then insert your backlinks. But beware, this technique is aimed at experienced SEOs because it requires a high level of expertise. It’s not just about creating blogs and posting 2 or 3 content on them that contain your backlinks. If you do that, Google will immediately spot you and sanction you.
Unlike creating links “by hand”, a PBN is very costly: purchasing domain names, hosting, creating hundreds of content, etc.
If well used, the PBN technique is the most effective in the backlink building .