Yes, other ranking factors are now making a much bigger difference than before. However, one analysis after another continues to show that a healthy backlink portfolio is your number 1 asset for SEO.
Over the years, this has led many companies on the same wrong track: buying backlinks in mass . If you are new to SEO, this may seem obvious: launch a site, buy backlinks, be ranked. Profit! But in reality, everything does not work exactly that way.
If only life was that easy, right?
Unfortunately, Google and other search engines do not mix well with those who choose to buy backlinks . And unlike other aspects of search engines that are just beginning to catch up with human ingenuity, search engines have always been adept at detecting this mass link fraud .
If you buy backlinks , be prepared for problems with Google, since it is expressly forbidden to buy backlinks to other sites to distort the ranking of your own site.
And more specifically, Google guidelines prohibit all of these behaviors:
- Purchase or sale of links which influence the ranking in search engines;
- Exchange money for links or messages referring to another website;
- Provide your services or goods in exchange for backlinks and in an arranged manner with a partner;
- Send someone a free product in exchange for a backlink to their website.
It is interesting to see how certain Google rules seem to violate the fundamental freedoms that you might think you have on your own site.
For example, you are not allowed to engage in excessive link exchange – a link to a website because it is linked to you.
But, at the same time, the big G is right. Its network is of unique power and influence, and its primary objective remains to provide the highest quality responses to user requests.
Ultimately, user satisfaction drives its multi-billion dollar advertising profits each year.
There is room for maneuver in some of the concepts that Google sets out in its “link schema” rules, but not when it comes to a plan to buy backlinks en masse.
If you want to learn more about the rules and how Google works, you should read this article on Google algorithms .
If you can’t buy backlinks, what the hell can you do?
Let’s be honest – a world where buying links is accepted would be unsustainable for everyone. All the requests would be biased by purchased links and the answers found on Google would be much less relevant.
You could just go to the backlink market, deposit cash, and take as much mojo as possible to propel your site to the top of requests.
While it may sound interesting – and it used to be in the summer, it could have worked for a while – but it would be a nightmarish dystopia in 2019. Finally, only multibillion-dollar conglomerates will appear on the front page of the SERPs.
Fortunately, this is not the world we live in – and websites of all sizes can succeed in SERPs , even if they are trying to make waves in a crowded market.
Now why should you get good backlinks?
When people find your content useful , informative and enjoyable, they will want to read it over and over, and even share it with loved ones.
The links you get from people and organizations who need your content should have more authority than you. This means that they will have a much greater influence on search results than a simple traditional directory when you buy backlinks .
With a structured and effective content strategy , you will add value to your audience every day of the year. This value can be transcribed in the form of blog articles and other content.
Amazing content will allow you to have a real look at your work and will help you to establish links with the biggest names in your field. It gives you the chance to add your voice to the conversations that really matter.
SEO is made up of many parts, but this organic and continuous process of creating links is what we do at Angulaire . Whether you are B2B or B2C , small, medium or large, you will not make mistakes with the content. We can help you get the most out of it every step of the way.
So if someone on your team has thought about buying backlinks , remember what you get … and don’t get. Any gain will be temporary, and the risk is serious: you could find yourself removed from search engines for months, years – or even forever.