These are terms that used a lot in the backlink building process. If you do backlinks manually or buy backlink from our services, you should know
Domain Authority (DA)
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Moz is the largest community of SEOs on the planet. They often offer good practice about SEO.
Page Authority (PA)
Page authority is also a metric, developed by Moz, to predict the ability for a specific page to rank in search engines. Page authority uses a 0 to 100 logarithmic scale. A high Page authority score means your page has the potential to rank well in search engine results.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. (Moz)
We divide On-Page SEO into 2 categories, technical optimization, and content optimization.
On-page Technical Optimization
On-page technical optimization includes:
- Optimize speed
- Sitemaps creation
- Optimize robot.txt
- Cache installation
- SSL setup
- Security setup
- Responsive optimization
On-page Content Optimization
On-page content optimization includes:
Include Your Keyword In Your URL
Use Short URLs
Your Keyword In Your Title Tag
Use Your Keyword Once In The First 150 Words
Use Your Keyword in H1, H2 or H3 Tags
Use Synonyms and LSI Keywords
Use External Links
LSI keywords are words and phrases with a high degree of correlation to your target topic. Google’s algorithm uses them to help determine the content quality and relevance to the search term. You can use LSIgraph to generate your LSI keywords.