A web directory is a site that presents categorized websites with detailed information about them. The use of web directories is an essential means for any business wishing to increase its visibility on the Internet. Thus directories and Google referencing are at the heart of an effective digital strategy. The goal is to increase the chances of the business site being found by Internet users and especially target customers.
There are indeed two main categories of directories: general directories and specialized directories. L was first includes all websites that fulfill the conditions imposed by the owner of the directory while a second accepts that specialized sites on a specific topic (eg, business directory, local directory …).
They all represent advantages and disadvantages which will have to be analyzed before choosing.
Choosing a quality web directory is not always easy due to new Google algorithms and the number of online directories. So, to make your job easier, you should know the characteristics of a quality web directory. We have also selected for you the best 2020 directories to increase your visibility .
Choose a high quality, high authority directory
First of all, it should be remembered that the presence on all directories can turn into over-optimization, which has negative impacts on the SEO of your site. In addition, not all online directories are quality sites. There are some directories blacklisted by Google and considered bad sites by Google. The choice of directory therefore deserves attention.
To help you make the best choice, here are some essential criteria to take into account:
- Seniority: an old site is a guarantee of value, because it is maintained by an experienced team.
- Trust / popularity: a quality directory must have high indicators. The higher the site, the higher it ranks in Google search results.
- Links created: the objective of registering in a directory is to create quality and lasting backlinks. Thus, it is advisable to opt for a directory which creates direct links towards your site.
A good directory offers a unique description without duplicate content of each website with well-chosen keywords, which improves positioning on search results. If possible, choose a directory that does not require a return link and meets e quickly to any request made the registration.
Good directories often impose strict, time-consuming conditions that are not to everyone’s liking, but registering is effective in increasing traffic to your site.
The five quality directories for free backlinks.
Among the web directories that work on the Internet, we have chosen 5 famous directories for better referencing of your website for the year 2020:
✔ INDEXA – https://indexa.fr since: 1997 – DA 43
INDEXA is a qualitative directory, intended primarily for professional sites present on the French market. It offers thousands of websites by category or location. These sites are supplemented by the contribution of a “Business Sheet” which completes the registration.
This directory offers free registration if the whole file is complete, but its registration period remains important, to reduce this period, a premium offer (VIF) is proposed, perhaps its drawback.
✔ Net links – http://www.net-liens.com since 2005, DA 48
It is one of the essential directories to use. Internal pages as well as site presentation pages get traffic. It assures you a better popularity than a classic directory. It generally requires two descriptions to highlight your website.
However, it has certain constraints: a mandatory back link otherwise your site may be deleted. It does not allow to choose the anchor of the link.
✔ Noogle – http://www.noogle.fr since 2005, Da 58
It is one of the reliable directories in 2020. It offers the possibility of publishing monthly dispatches on the activity of the site and with a detailed presentation of the site. It works with an internal search engine.
✔ Gralon – https://www.gralon.net Nice 2006, DA 49
Gralon is a free and good quality directory, but validation of registration may take some time. It guarantees you a good number of visits. The section pages have high metrics, allowing you to add a description of your business with the possibility of additional presentation pages.
However, this site has some drawbacks. Indeed, the presentation and the title are sometimes modified directly by the site administrator even if they respect the publishing rules. Thus, it is advisable to make your presentation carefully as well as the choice of theme. It is also more demanding at the time of registration. You will need to open an account with an email to register a site. It is recommended to put a back link to appear on the first page of the section.
✔ Toplien – http://www.toplien.fr since 2008, DA 54
Toplien is also a high quality directory. Registration is subject to binding rules. It requires a unique and effective description, but this rule is required by most reliable and quality directories.
The steps to register your site on a Web directory
After choosing a directory, there are a few steps to follow in order to get validation of your site faster:
- First, analyze the editorial line proposed by the directory. For example, how are the referenced sites presented.
- Then, you have to find the category that best suits your site, in general find your colleagues. This task is sometimes difficult, especially for generalist directories, but represents a means of obtaining validation as soon as possible.
- After, it will be necessary to pass to the writing of the description of your site, an important stage which conditions the validation of your registration. So take the time to properly write the presentation of your site.
- Then, it is advisable to set up a link towards the directory on your site. This link will return in some s case unlock validate your request.
- Finally in a second step, make reminders to show your interest in being present in the directory.
Thus, it is advisable not to choose any directory in order to optimize your time when registering for your site.