How does Google determine which website to rank number one, two and three. It comes down to SEO as you may know. Actually, it’s more in-depth than that. Google has over 200 factors, and the number one factor that affects rankings is backlinks.In this article. I’m going to tell you what backlinks are and how they work.
What is a backlink
When a webpage has a link to any of your website, it is called a backlink of your site.
For example in this post, they have backlinks to rankie.net, so, it is the backlink of our site which is Rankie.
How important are backlinks
Moz SEO – the biggest SEO community in the world interviewed tons of marketing experts, and they asked them what factors affect Google’s rankings the most? They all said backlinks. So, with backlinks, that’s one website linking to another website. Google’s looking at it as votes. The more links that your website has, the higher you’re gonna rank. In addition to that, they’re looking at quality.
How do backlinks work
So, if CNN or BBC links to you, that’s way more effective than if a blog of Funny Toys linked to you. And Google knows that it’s way harder to get a link from CNN or BBC than it is to get a link from Funny Toys blog.
Now, another thing that they’re using within their algorithm is how related is that link?
So, if CNN links to your Toys e-commerce website, that’s actually not as effective compared to Funny Toys linking to you. But, on the flip side, if Toy R Us linked to you, because it’s very relevant and they’re within your space, that’s way more effective than if Funny Toys linked to you.
So, assume you’re getting tons of backlinks, you’re getting them from related websites and they have high domain authority.
The Domain Authority (DA) score ranges from one to 100, with higher scores leading to a higher ranking ability. Domain Authority is determined by comparing multiple factors, including linking root domains and the total number of links, to a single DA ranking.
A logarithmic scale, in which it’s way easier to go from 1 to 10, than it is to go from 10 to 20. So, if you can get a lot of backlinks, you can get them from relevant sites, and you can get them from authoritative sites that have high domain authority, your rankings are gonna climb.