Building backlinks is not an easy task, it involves many complicated processes as well as takes time and effort. Therefore many SEO practicers trying accumulate backlinks in some methods that are fast but not always safe. Below are the methods that you should avoid while building backlinks.
1. Abuse of link exchanges
Avoid exchanging links such as: “Make a link to my site from yours and I will do the same”. There are things that you should keep in mind here
- Niche related (make sure you have link exchange from niche related site)
- Check for spam score
- Check for domain authority
2. Include links to the same optimized anchor text in many marketing articles or press releases
In the era of Google Penguin, which is now part of Google’s basic algorithm, you cannot use abusive SEO techniques such as keyword-stuffing . If you link to the same anchor tag on thousands of websites, Google may interpret it as spam.
3. Add your site to a directory only to get a backlink
Some directories provide no real value to Internet users and Google has excluded them from its search results.
4. Leave unnecessary comments on forums and blogs
For example, avoid comments such as “Good article”, “This post helped me” or “Thank you, it’s great! – London referencing agency ”
5. Abuse guest post
Not that article posting on other sites is prohibited, but certain bad practices can harm your SEO strategy for netlinking. It is more than advisable to avoid publishing the same article on different sites, to publish many articles on the same site or to publish articles without added value.
Also, don’t let a website duplicate your content in exchange for a link, without adding a rel = ”canonical” and a rel = ”nofollow”.
6. Buy spammy backlinks
Buying links with low domain authority can result in a very bad ranking. If you do, please only buy spammy backlinks for Tier 3 or Tier 4 only. Otherwise, for Tier 1 you should only buy high-quality backlinks.
Even though Google and Bing can’t penalize all paid links, they spend a lot of time and resources finding ways to detect them. Poor quality paid links, therefore, present an extremely high risk of penalty for your website.